Tania Owen

Tania Owen

Marketing Manager

Tania Owen is a Melbourne-based marketing specialist with a career spanning 20 years creating and executing strategic marketing plans across creative and cultural industry venues and arts festivals in Australia and the UK. Previous roles have included work for Arts Centre Melbourne, Melbourne Festival, Midsumma Festival, Melbourne Writers Festival, Castlemaine Festival.

Tania has also led the commercial partnerships activities within several previous roles, and takes pride in marrying the objectives of all parties in any relationship – including artist/ audience; venue/ audience; artist or organisation and their partners. A lover of audience segmentation models, Tania has been invited to participate in various roundtables for the cultural sector. She prefers to base strategic marketing decisions on meaningful research, data and deep listening.